SPORT

That funky looking sole you see on the bottom of Reebok's latest creation is a high-tech, lightweight foam called ZigTech. The shoe was designed to efficiently disperse energy along the shoe and leg, lessening the stress put on your leg muscles. It will be available this month.

Reebok International Limited, is a subsidiary of sportswear giant Adidas. The name comes from the Afrikaans spelling of rhebok, a type of African antelope or gazelle.

In 1890 in Holcombe Brook, a small village 10 kms from the town of Bolton, England, Joseph William Foster was making a living producing regular running shoes when he came up with the novel idea of a spiked running shoe. After his ideas progressed he joined with his sons and founded a shoe company named J.W. Foster and Sons in 1895.

By 1924, Foster and Sons had an established reputation for manufacturing superior shoes, and the company was given the chance to manufacture running shoes for athletes representing England in the 1924 Summer Olympics. Among the runners in Foster shoes were the legendary Harold Abrahams and Eric Liddell, who were portrayed in the Oscar-winning movie Chariots of Fire.

Foster's grandchildren, Joe and Jeff Foster founded Mercury Sports and in 1960, renamed the company Reebok in England, having found the name in a dictionary. The dictionary was a South African edition hence the spelling.

www.reebok.com
 

Earl Woods in Nike Commercial

The Volvo Ocean Race