LEADERSHIP QUOTE OF THE DAY (20 May 2012): 'DO' BETTER THAN YOU 'TALK'. - Jeff Doyle
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Mercedes Benz Aria
The concept was developed at the Mercedes-Benz Design Studio under the supervision of the company's design chiefs and designers.
The goal was to create a car with a timeless design that could combine a sleek silhouette with dynamic proportions and sensual, sculptural surfaces, to express a vision of what a luxury car from Mercedes-Benz could look like in the year 2030.
At first glance the attention is caught by the body surfaces, inspired by female body, violin, the Coke-Bottle -- and supported by tensioned and articulated lines which give the car definition and character.
A further analysis reveals a number of details, such as the distinctive "aero pins" which define the tail volume the wheels, the interior.
The main inspiration for the exterior is the flying hair. "Something very likable, spontaneous and elegant."
The concept of contrast is also used in the choice of materials: copper and aluminum used to express strength, leather and piano black surfaces as symbols of high class and exclusivity, while the wooden floor resembles a yacht deck.